This session we talked about double diamond.
The Double Diamond is a design process model which focuses on four steps: discover,define, develop and deliver.
Discover: initial ideas or inspiration and establishment of user needs. So, we have to "discover" what the client needs.
Define: interpretation and alignment of findings to project objectives.
Develop: design-led concepts and proposals iterated and assessed. So,begin developing ideas, review...
Deliver: process outcome(s). Finalized and implemented.
Then we watched a couple videos and we took some notes, thinking in what we learnt in earliers sessions... (s.w.o.t, Competitive Analysis, Double Diamond...)
After that we discuss about it.
Video 1:
Re-branding Walmart highlighted the process of creating a new visual identity very well.
Video 2:
NYC. Marketing and tourism, focused on the creation of the new NYC tourism centre in Times Square, NY.
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